I'm fudgin' it

Contrary to media reports like this one, McDonald's is indeed running a commercial and promotion to mark its 50th anniversary, at least a Canadian commercial. The promotion is two double hamburgers for $2, and two double cheeseburgers for $3. Not a great deal. But the TV spot, which does fall within the "I'm Lovin' It" campaign, plays 50's style music while showing a still, B&W photo of McDonald's #1 in Des Plaines, IL. The hook of the commercial is that the camera slowly zooms in on the sign, which reads

McDonald's
HAMBURGERS
1 SERVED

Nice photoshopping job. McDonald's NEVER had a sign, of course, showing "1 served." By the time they started keeping track on the signs, it started at "OVER 1 MILLION." It's academic, anyway, because the "BILLIONS SERVED" thing is no longer officially done -- it doesn't appear at all on new signs, and old signs are frozen at "OVER 99 BILLION".