What's good for General Motors...

In branding news, and who doesn't love branding news, GM will start putting its "Mark of Excellence" logo on all new cars and trucks starting next year. They apparently feel the GM brand has more value than the individual nameplates, though I doubt that's the case with Chevrolet, at least.

What's weird is that this is the exact opposite of what Chrysler has done in the last several years, phasing out its pentastar logo and replacing it with individual logos for the different nameplates -- the Chrysler seal, the Dodge ram's head, the Jeep grille design, and even the Plymouth ship (what was that, the Mayflower?) before that division went away.